Employee expectations are changing. Find out how to keep up by rolling out user-centric interactive guidebooks.
higher employee response in a recent client enrolment window as a result of creative communication
2 out of 3
clients have upgraded their benefits communication to include interactive guidebooks
The employee experience is rising to the front and center of employers’ focus. With 58% of companies redesigning their organizations to be more people-centric, winning employers should rethink how to make their benefits communication more user-friendly to enhance the employee experience.
That is where our clients have found our interactive guidebooks to be helpful.
“The reason we engaged Mercer for communication support was to have more user-centric design of the employee guidebooks to increase content absorption. Feedback from employees was excellent.” – Regional Compensation and Benefits Leader, Fortune 500 Tech Company
“It concisely summed up my employment package benefits and I even found out items I didn’t know could be claimed under my Flexi. I liked the interactive parts that required a mouse-over to reveal more info, makes it less cluttered and at the same time I can find more about stuff I’m interested in.” Employee, Insurance Industry
Industry leaders like Visa have already adopted this new way of communicating benefits to their employees.
“At Visa, we are continually thinking of avenues for our benefits to be better understood and appreciate Mercer’s partnership on this journey”.
Asia Pacific Benefits Director, Visa
The interactive guidebook custom built for Visa helps their talent team attract suitable candidates and provides an ‘at a glance’ benefits resource for employees. The guidebook template design will also be replicated in all countries across Asia Pacific where Visa operates to ensure a consistent employee experience across the firm.
With more than 20 years’ experience in PR, government and corporations, Dana develops marketing communications strategies for clients to enhance employee engagement. Dana has extensive knowledge on the different requirements of clients in the region and can effectively identify client issues and roadblocks with broader organization needs in mind.
With over 14 years of strategic communications experience, Alexis leads change communications for a diverse range of projects including culture change, mergers and acquisitions, benefits harmonization, rewards change programs, new skills frameworks and employee experience redesign.
Claudia leads the benefits communication practice with over 11 years of advising multinational companies on innovative and effective branding and communication strategies that address their employee engagement challenges. Claudia also recently co-authored a World Economic Forum report addressing pressing needs for employers on preparing for the Future of Work..
Haida has an innate understanding of the right balance between design and clients’ requirements. She manages communications projects, working closely with our consultants and agencies to deliver visually-engaging assets that bring clients’ vision and concepts to life.
Candy specializes in developing communications messaging and digital tools to proactively engage a range of audiences, enhance employee experience and bring brand stories to life. Having worked with high-profile global clients to target local audiences, Candy has helped to deliver large-scale benefits and change communications projects across the region.