Across Asia many organizations are constantly asking themselves how they can implement an element of innovation in their benefits offerings in an effort to increase employee engagement. What ends up happening is employers continue to tweak their offerings without taking a deeper look at what the real issues are. Often the lack of employee engagement is not because the available benefits are not sufficient, but rather because employees are unaware of their full value.
Organizations must recognize that the way employees absorb and consume information has changed drastically over the last few years. Employers have to be willing to shift away from traditional methods of communicating.
The key for organizations to ensure that employees are aware of the variety of benefits offered to them is to implement a targeted and regularly deployed communication campaign using the five steps outlined in this article.