In a country where only less than 7% of the population has graduate degrees, talent scarcity is arguably the biggest impediment for companies looking to grow in Indonesia. With the growing demand for skilled talent, this has meant a demanding and vocal population of workers, especially the millennials. How in times like these do employers in Indonesia attract and retain the talent they need? The answer lies in developing a compelling and holistic employee value proposition which addresses the rapidly changing needs of the Indonesian workforce.
In this case study, we understand how Bank Tabungan Pensiunan Nasional (BTPN), a large financial institution in Indonesia, developed and communicated an EVP to attract, engage and retain key talent. BTPN’s focused approach to talent management has enabled them to be able to create a strong employer brand in a highly competitive talent market.